StandardStats is FeedBurner’s analytics offering for blogs, Web sites and feeds of all kinds. The service is free with every FeedBurner feed and provides publishers with a comprehensive view of their audience.

Who needs this service and why?

Publishers who distribute media on the Web and want to understand how their content is being consumed. This includes bloggers, podcasters, videocasters/videobloggers and traditional publishers.

What will it help publishers do that they can’t do today?

StandardStats provides publishers with a single interface for analyzing the content consumption habits of thier audience — be it feed subscribers or Web site/blog visitors. This insight can help you determine which content is performing best, where your audience is located, and better understand detailed information about traffic sources such as search engines.

What makes StandardStats different from other solutions?

Only FeedBurner offers a comprehensive picture of a publishers feed audience and Web site/blog audience in one place.

What are the specific features of StandardStats?

The StandardStats service provides the following feed-related information:

• Subscription data (e.g. number of subscribers by day, previous week, last 30 days and all time)
• Breakdown of feed readers and aggregators, email services, Web browers and bots by which subscribers are accessing your content
• Clickthrough tracking
• Uncommon uses — sites where your content has been resyndicated including other blogs, directories and even spam sites
• Item enclosure downloads (podcasts)
• Live hits, conveniently translated to your local timezone

Example Feed Stats Dashboard

The StandardStats service provides the following information for your blog or site:

• Visitor summary and detail
• Page summary and detail
• Visitor and referral trends
• Inbound referral traffic breakdown
• Outbound click breakdown
• Visitor city cloud
• Percentage inbound traffic from search and the specific queries that drove the traffic
• Percentage traffic from other direct links and the specific pages that drove that traffic
• Percentage visitors that are new visitors to your site today
• Browser, OS and screen resolution breakdown, with trend indicators
• Detailed historical traffic by page

Example Blog/Site Stats Dashboard

How much does StandardStats cost?

The service is free with every FeedBurner feed, but we’ve never turned down payment in the form of general goodwill and virtual high fives.

What are the technical requirements to use StandardStats?

StandardStats for feeds is configured during the initial “feedburning” process. Tracking blog or site activity requires a small snippet of code to be added to your site. FeedBurner offers step-by-step instructions for most of the major blogging platforms.

How do you activate StandardStats for your feed, blog or Web site?

If you’ve burned a feed, StandardStats is automatically activated for that feed.

To configure StandardStats for your blog or Web site, simply:

• Sign in to your FeedBurner account and click your feed
• Select StandardStats (or TotalStats) under the “Services” section in the menu on the left
• Check “Track visitors, page views, referrers…” and then click [Save]
• Choose your blogging platform from the drop-down menu and follow the instructions
• Once the code’s in place, you’ll start seeing your site tracking statistics within the hour

How is StandardStats different from TotalStats, your PRO service?

TotalStats is one of our optional paid services that provides granular item-level detail about how your content is being consumed by feed subscribers. To see the feature-by-feature comparison, check out this handy chart.

What else should I know?

Read more about StandardStats in this blog post.

I still have questions

No problem. Visit us in our well-staffed Support Forums or send us an email using our Contact Form.